Through a proper training and guide, a salesman can be a valuable medium between the marketer and the prospective customer. Sales promotion includes free samples, a premium on sale and dealer incentive, contests, fairs and exhibitions, public relations activities, etc. Explore Marketing Projects for MBA PDF, Marketing Projects, Advertising Project Topics or Ideas, Sales Based Research Projects, Latest Synopsis Examples, Samples, Structure Abstract, Base Papers, Source Code, Thesis Ideas, PhD Dissertation for MBA Students, Reports in PDF, DOC and PPT for Final Year MBA, Diploma, BSc, MSc, BTech and MTech Students for the year 2015 and 2016. Download Share Share. Sales promotions have an important role in the marketing programs of retailers. SMART LEARNING WAY Sales promotion helps to retain existing customers as well as create new ones. Sales promotion strategies can be divided into three broad types. Gaining publicity through mass marketing strategiesand enhancing brand perception 4. Gmail. Trade incentive could be price off, free goods and allowances. See our User Agreement and Privacy Policy. If you continue browsing the site, you agree to the use of cookies on this website. Discounts, Coupons, Payback offers, Freebies, etc. SALES When it comes to making an MBA marketing project, the task often becomes daunting for some students and scholars. A project report on effectiveness of promotional offers at big bazaar, SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY, No public clipboards found for this slide, Medical Microbiologist at PSMI Clinical Laboratories. BY Sales promotion strategies can be divided into three broad types. by professor. Sales promotions are thus also seen as a tool for breaking down loyalty to other product. Promotion is an incentive tool used to drive up short term sales. Sales Promotion; 2 Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. If you continue browsing the site, you agree to the use of cookies on this website. TIRTHANKAR MANDAL. Abu Dhabi National Oil Company need staff APPLY ONLINE. 1. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. MASTER OF BUSINESS ADMINISTRATION MBA Revised amp Final. Are you sure you want to Yes No. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Looks like you’ve clipped this slide to already. This is known as a PREMIUM sales promotion tactic. Increasing power of retailers and the ensuing fight by manufacturers for limited shelf space has made this activity more popular. Consumer incentives could be samples, coupons, free trial and demonstration. Local Business Advertising: 20 Strategies To Start Thriving Now. It also focuses on building a loyal and long-term customer base. Comment goes here. If you continue browsing the site, you agree to the use of cookies on this website. A direct Vendor Selling Activity was coordinated and carried out during the summer months of June, July, and August 1999 in Lahore. Sales presentations are an important aspect of business. Even for delivering a successful sales pitch, anybody would definitely advise you to build a well-made sales presentation. Login to see the comments. 1. Brand promotion involves informing, reminding, persuading convincingly and influencing the buyers to drive their purchasing decision in favor of a brand. This is a research report on Study Report on Sales Promotion for TVS Motor Company Limited by Aditi Shah in Others category. Sales Promotion: The sales promotion is the short term incentives given to the customers to have an increased sale for a given period.Generally, the sales promotion schemes are floated in the market at the time of festivals or the end of the season. Get the plugin now. Remove this presentation Flag as Inappropriate I Don't Like This I like this Remember as a Favorite. A good salesperson is the one who has thorough knowledge about the product he is about to sell and tries to strike a common point of link between the product and the customer needs. Sales Promotion. Loading in … 5 × 1 of 33 ; Sales Promotions 76,434 views. Strategy; Production; Distribution; LinkedIn Profile Makeovers. Sales promotion activities are undertaken to achieve the following objectives: ADVERTISEMENTS: 1. VI/JNU OLE List of Figures Fig. The objective of Consumer sales promotions … Startup Institute Reviews Course Report. 58 Comments 121 Likes Statistics Notes Full Name. Promotion can be launched directed at consumer or trade. • “Sales promotion consists of all those activities whose purpose is to supplement, to coordinate and to make more effective efforts of the sales force, of the advertising department and of the distributors and dealers to increase sales and otherwise stimulate consumers to take greater initiative in buying.” … Sales promotion schemes project report mba 1. 1.1 First advertising agency in the US..... 3 MBA Marketing Readymade Project Topics. Sales promotion activities are undertaken to achieve the following objectives: ADVERTISEMENTS: 1. Title: Sales Promotion 1 Lecture 16. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. This is a research report on Study Report on Sales Promotion for TVS Motor Company Limited uploaded by Aditi Shah in category: All Documents » Others section of our research repository. Contact Us. SOURADIPA GHOSH You can change your ad preferences anytime. dibyendu chottoraj complied by: sima chopra bba-3b roll: 94 The process involves: 1. Sales Promotion and its Target Sami class: With the culture of freebies and discounts spreading widely in the Indian context, brands need to consider their implications before embarking on a discount strategy. Sales Promotion Strategies. SALES PROMOTION To increase sales by publicity through the media which are complementary to press and poster advertising. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. The Adobe Flash plugin is needed to view this content. RAPID GROWTH OF SALES PROMOTION • Sales promotion tools are used by organizations, including a. Slideshow search results for sales promotion Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. You can change your ad preferences anytime. Price discounting not only affects the profitability of brands, it also affects their equity. Clipping is a handy way to collect important slides you want to go back to later. An extra incentive to buy ; An acceleration tool ; An inducement to intermediaries Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. If you continue browsing the site, you agree to the use of cookies on this website. project on sales promotion of nestle (fmcg company). IT. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. SUBHAM ROY Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. You may also see Business Plan Presentations. Sales & promotion of pepsi 1. View by Category Toggle navigation. BALAJI MBA., M.Phil., PGDIB., Ph. 2. Mit Sonderaktionen sollen Verbraucher bestimmte Produkte kennenlernen. ANNESHYA GHOSH D … Join SlideShare to discover, share, and present presentations and infographics on the world’s largest professional content sharing community. Project on sales promotion in big bazaar 1. At the same time, competitiveness among retailers is booming. 2. CHAPTER-I 1.1 INTRODUCTION 1.1.1 SALES PROMOTION Sales are the lifeblood of a business, without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion … Bestenfalls konsumieren sie diese auch nach Ende der Aktion weiter. Business Studies 118 24.4 Tools of Sales Promotion To increase the sale of any product manufactures or producers adopt different measures like sample, gift, bonus, and many more. Sales Promotion Mba Project Report Download MBA Project Report Proposal Synopsis for free. Now customize the name of a clipboard to store your clips. LTD. A PROJECT REPORT Submitted in partial fulfillment of the Requirements for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Submitted by NOOR ASIK AHAMED MARAIKAR REG NO:711600281 Under the guidance of DR.S.G. Also, retailer promotions address consumers at the point of sale. See our User Agreement and Privacy Policy. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. HP Measure Magazine. A Project Report On Sales and Promotion of Pepsi SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION (UTTAR PRADESH TECHNICAL UNIVERSITY) (2013-2015) Submitted to: Submitted by: Mr. SANDEEP SHARMA KRISHNA KUMAR SRIVASTAVA (Faculty Guide) MBA 3rd Sem. Manufacturers b. Your message goes here Post. See our Privacy Policy and User Agreement for details. SALES PROMOTION •The set of marketing activities undertaken to boost sales of the product or service •Process of persuading a potential customer to buy the product. KAM. It is a process of face to face interaction between the salesperson and the prospective customer. Where advertisement ofers a reason to buy, sales promotion ofers an incentive to buy. MBA Marketing involves branding, advertising, market research, and the global market along with other topics. Sales promotion is a vital bridge or a connecting link between personal selling and advertising. Since sales promotion directly push up the sales, increasing number of companies are undertaking sales promotion activities. BY MIMT Roll no. Explore the Power of Social Media This again is content, but because it’s such an essential part of your marketing strategy, it deserves a … … PROMOTION Sales promotions also let manufacturers adjust to short term changes in supply and demand and diferences in customer segments. A STUDY ON SALES PROMOTION ACTIVITIES OF VOLKSWAGEN INDIA WITH REFERENCE TO ABRA MOTORS PVT. Sometimes, making use of the ex… Verkaufsförderung Verkaufsförderung Sales Promotion ist neben Merchandising ein Teilbereich der Verkaufsförderung, welche dem Hersteller dazu dient, den Handel für die Aufnahme seiner Güter zu gewinnen und zu erhalten. 13 Sales Promotion Techniques To Boost Your Sales + Case Studies. The sales promotion strategy is an important element in overall marketing strategy.Sales promotion strategy involves identification of objectives, effective communication for attracting attention, allocation of budget, determining the correct promotional mix, introduction of strategic approach and finally evaluation.Each one of them are briefly explained here. All types of promotional activities are currently used by retailers in order to be differentiated in the market. Pavithra … These presentations are very handy and useful tools for exhibiting the overall revenue and growth of a business in the industry and the market. Actions. Exhibitions Personal selling. In consumer markets, typically spend on sales promotion outstrips that of media advertising.It offers buyers a supplementary attraction as an incentive to engender an instant sale. Knowledge, Well Presented Sign up for a LinkedIn account to learn or share your insights about any topic on SlideShare. Sales Promotion zielt meist auf eine kurzfristige Steigerung der Umsätze. Marketing the brand name and logo rather than individual products 2. Sales promotion is a vital bridge or a connecting link between personal selling and advertising. A team of vendors, clad in branded Tshirts, caps and jackets, sold chilled 0.5 liter bottles to traveling customers on all major intersections. Now customize the name of a clipboard to store your clips. Sales Promotion kann insoweit als "Förderung des Hinverkaufs in den Handel" bezeichnet werden. As such it is regarded as a short-term promotional tool. 4. Point of sale material and in-store merchandising: Trends in the use of sales promotions in the communications mix is recognition of the importance of point-of-sale promotion (POS) and in-store merchandising activities. Looks like you’ve clipped this slide to already. A large percentage of retailer sales is made on promotion, as illustrated by the numbers in Figure 1. 11 B2B Slideshare examples of how to reach an engaged audience on a social media platform that is comprised of a business audience. See our Privacy Policy and User Agreement for details. 2. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. dibyendu chottoraj complied by: sima chopra bba-3b roll: 94 Explore Marketing Projects for MBA PDF, Marketing Projects, Advertising Project Topics or Ideas, Sales Based Research Projects, Latest Synopsis Examples, Samples, Structure Abstract, Base Papers, Source Code, Thesis Ideas, PhD Dissertation for MBA Students, Reports in PDF, DOC and PPT for Final Year MBA, Diploma, BSc, MSc, BTech and MTech Students for the year 2015 and 2016. Sales promotion usually targets brand switchers because non-users and users of other brands do not always notice a promotion. The basic purpose is to stimulate on the spot buying by potential customers through short-term incentives. 03. Sales Promotion Schemes Project Report MBA One of the most difficult marketing decisions facing companies is how much to spend on promotional John Wanamaker, the departmental - store magazine, said, "I know that half of my advertising is wasted but I don't know which half." If you continue browsing the site, you agree to the use of cookies on this website. PPT – Sales Promotion PowerPoint presentation | free to download - id: 37d41-YjlkO. Popularising the mission statement and focusing on building brand equity 3. sunday, september 6, 2020. modish project. 12 hours ago Delete Reply Block. project on sales promotion of nestle (fmcg company). Title: Sales Promotion 1 Lecture 16. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. the use of sales promotion in the distribution of drugs a case study of rhokyn pharmacy and stores not a cure for a bad product, poor advertising inferior. MBA Finance Research Projects Project on Financial. by professor. Share; Like... prahladk. Zugleich wollen Unternehmen auch langfristig ihre Absätze erhöhen. Verkaufsförderung dient meistens auch der allgemeinen Markenpflege. Sales Promotion Strategies. Solutions . Clipping is a handy way to collect important slides you want to go back to later. Sales promotions are those activities, other than advertising and personal selling that stimulate market demand for a product. (a) Buy-One-Get-One-Free (BOGOF) – which is an example of a self-liquidating promotion. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. Sales Promotion; 2 Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. For example if a loaf of bread is priced at $1, and cost 10 cents to manufacture, if you sell two for $1, you are still in profit – especially if there is a corresponding increase in sales. Follow Published on Dec 14, 2007. home; projects; hire a writer ; authorised agencies; about us; payment; contact us; blog; forum; faqs; search. Keywords: Sales promotions tools, Consumer buying behavior, Purchase decisions, Marketing Introduction Retail market is growing in a high velocity environment all over the world. 9422 views, 0 comments, Last Update: Jul 13, 2013. Published in: Economy & Finance, Business. The focus of advertising to create reason for purchase the focus of promotion is to create an incentive to buy. 10 Steps to Launching a Digital Sales Program; Content for Sales Enablement. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. To increase sales by publicity through the media which are complementary to press and poster advertising. Presentations. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. [email protected] 877-483-6473. Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar, No public clipboards found for this slide. Search and Upload all types of Study Report on Sales Promotion for TVS Motor Company Limited projects for MBA's on ManagementParadise.com Upcoming SlideShare. DIPANKAR PRAMANIK These are known as tools or techniques or methods of sales promotion. Download - id: 37d41-YjlkO agree to the use of cookies on this website promotion activity that you do the... First advertising agency in the industry and the global market along with other topics promotion by GHOSH! The name of a brand becomes daunting for some students and scholars an to... And carried out during the summer months of June, July, and the global market along other. Advertising and personal selling that stimulate market demand for a product increasing power of retailers and the market consumer mind. Mass marketing strategiesand enhancing brand perception 4 time, competitiveness among retailers is booming regarded a! Through short-term incentives, retailer promotions address consumers at the same time, competitiveness retailers!, coupons, Payback offers, Freebies, etc Thriving now than advertising and personal and! Thriving now the Adobe Flash plugin is needed to view this content Bhubaneswar... 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Way to collect important slides you want to go back to later through media...: 94 Title: sales promotion zielt meist auf eine kurzfristige Steigerung der Umsätze be differentiated in market. Be called as consumer sales promotions 76,434 views marketing project, the task often daunting... Keeping the end consumer in mind is known as a short-term promotional tool insoweit... Techniques to Boost your sales + Case Studies discounting not only affects the profitability brands. Policy and User Agreement for details 1999 in Lahore by: sima chopra bba-3b roll: 94 sales promotion... Up for a LinkedIn account to learn or share your insights about topic. Bestenfalls konsumieren sie diese auch nach Ende der Aktion weiter purpose is create! Go back to later share, and to provide you with relevant advertising sales... It comes to making an mba marketing involves branding, advertising, market research and... Price off, free goods and allowances ; Production ; Distribution ; LinkedIn profile and activity data to personalize and... Bestenfalls konsumieren sie diese auch nach Ende der Aktion weiter, well Presented Sign up for product... Reference to ABRA MOTORS PVT a ) Buy-One-Get-One-Free ( BOGOF ) – which is incentive. Sima chopra bba-3b roll: 94 sales & promotion of pepsi 1 name and logo rather than individual 2. Promotional tool used by organizations, including a strategy ; Production ; Distribution LinkedIn! At the same time, competitiveness among retailers is booming brand perception 4 local Business advertising 20! Prospective customer you to build a well-made sales presentation building a loyal and customer! Trial and demonstration advertising agency in the industry and the market ADVERTISEMENTS: 1 advertising agency in market! Research, and the ensuing fight by manufacturers for limited shelf space has this... Mind is known as tools or techniques or methods of sales promotion by ANNESHYA GHOSH PRAMANIK... Tools or techniques or methods of sales promotion activities of VOLKSWAGEN INDIA with to! Delivering a successful sales pitch, anybody would definitely advise you to build a well-made sales presentation be in...