Let me know if you’re interested and I’d be happy to chat to go over the details! If you’re interested, I’d love to chat more with you about the details! We’d love to send some your way so you can give it a try and share with your audience! All you need to do is download the files (you can use the sign-up box below!) The trick is to find the right influencers for your brand. For example, an influencer might appear to have a huge following, but when you look at their engagement stats, it could turn out they pay a lot of their followers or make use of other irregular methods to boost engagement, such as Instagram pods. We’d love to send some your way so you can give it a try and share with your audience! Sign in to your influenex account, go to Discovery > Influencer Search from the navigation bar in the left, search for your favorite influencer using the search box in the right, and click the Email icon from the right side of the influencer’s name you shortlisted. Hi Dana, I have been a big fan of what the frock? We would send you a set of our products to try and also a few to host a giveaway for your followers. Don't know if you know, but our Head of Growth Vuk runs a local wine vlog in his spare time. Tweeting to someone publicly lets the entire Twittersphere know what you are working on and it's also just a little bit harder to ignore. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. For brands, it is a perfect opportunity to gather multiple influencers in one place and let them know what your product/service/brand is all about. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Writing to an influencer is all about attention – the attention you give and the attention you get. How to Write the Perfect Influencer Outreach Email Template Statistics say that the ROI from influencer marketing is 11X bigger than ROI from traditional marketing. In most cases, an influencer will create a post similar in style and content to their usual repertoire, while including some element of brand representation or messaging. Another way to personalize your outreach emails is to make it sound like it comes from you, an actual human being, and not a robot. Reaching out to an influencer begins with an email. What's in it for them? Don't be fake about this, influencers can spot it a mile away. No pressure. Ends with action steps. This home inspection service contract sample includes inspector's name and email, client's name, email and phone number, city, state, house address, … We [insert what you do/sell]. You will also waste your budget on influencers who do not influence potential customers, thus getting no ROI. ... Learning how to write an effective business partnership email sample is one of the most valuable … Think of these questions when drafting your email. Try these easy influencer marketing email templates to get started. If one method of reaching them doesn't work, you need to try something different and perhaps a bit riskier. Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. If an influencer has a business profile, they will … So, start with the subject line. Likewise, you might want to use a. , someone who is the “go-to” person for their subject of expertise online and in real life. How you’ll provide value to the influencer is the most important part of your first email. Research conducted by, TapInfluence and Nielsen Catalina Solutions. and an experienced influencer, here’s how to write persuasive pitches that hopefully land you some work, and don’t leave you vulnerable to critisism. 11 of the Best Email Marketing Templates for 2021, How Influencers can Connect With Brands on Instagram, Step #3: Craft the perfect outreach email, Step #5: Find a template that works for you. Be sure to articulate your campaign goals and what is in it for the influencers clearly. It also means that influencers with smaller followings could work better for you than celebrities with large numbers of followers. Love your voice and content – you have truly defined yourself as an influencer in the blogging and fashion world! My name is Kristen and I work for Flex. The fact is, most people will not respond to your email. However, if an influencer's audience is aligned very well with your brand and your campaign is ongoing, this could be a very effective way to drive sales. ... Influencer Outreach Email Template Ideas Gifting for Review or Mention. If you are looking to be detailed and truly emphasize your brand, its campaigns and products, here are 4 Instagram collaboration email templates to use: Generic Collaboration Pitch Template Generic Collaboration Email Template Hi [Insert Influencer Name], If you want to boost your efforts, you should write the ideal influencer outreach email template that will help you to win the attention of the most influential people in your niche. In this blog, we’ve laid out some simple pitching templates you can use to get your next influencer partnership rolling. And you will gain the trust of your customers by getting recommendations from a credible influencer. A poorly skilled influencer is a common reason why campaigns fail. Once you’ve identified a set of influencers that works for your brand, you can start working on your influencer outreach emails. Should you do it via email or DM? According to Mediakix’s survey, 90% of all marketers find ROI from influencer marketing comparable to or better than other marketing channels. 12. targeted influencers emailed. Initial outreach template. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); My name is [insert name here] and I work for [insert company name]. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a positive response. Product reviews are a proven influencer marketing strategy for promoting your products. In the world of digital marketing, the value of real influence is increasingly being recognised. Remember: These outreach email templates are just that – templates. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! In other words, what are your strategic goals with regards to your use of influencers? By laying the groundwork, doing thorough research and using the right outreach email templates. Having thousands of followers doesn’t necessarily mean that they can be influenced easily. Here’s a template: Hi [name], My name is [name], from [company]. We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind. That’s … This template is designed to identify the individuals who have influence over potential customers, and orient marketing activities around these influencers. In the world of digital marketing, the value of real influence is increasingly being recognised. Everyone's time is limited and by sending a short and to-the-point email you are indicating to the receiver that you know their time is valuable and you do not want to waste it. In fact. The rules to win would be simple, [insert giveaway rules]. Investing in an email tool like Right Inbox is a great way to do just that. Below is an example from. Last year, one of the world's biggest brands. When it comes to Instagram DMs, you can be more casual with them. We love your fitness content and think you’d enjoy our Flex organic protein powders and shakes for women. So as both a linguist (that was my degree, way back when!) Having in place a good, social media listening strategy for your business, If reach is important, engagement is even more so as it gives you an idea of how many people really connect and with an influencer's content, i.e. [Insert another sentence about their feed that adds a human element]. The body text is the thing that comes right after the greeting in our writing process. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. We have been following your profile on Instagram and love your posts on health and wellness. Once you’ve compiled a list of potential influencers, I suggest you prioritize … Influencer marketing can be of huge value for a business. Subscribe to our newsletter and get social media resources send to your inbox. In fact, ExpertVoice found that micro influencers improve your chances of conversions even more than the normal batch of influencers, getting 22.2 times more conversations than average when they recommended products to their audience. However, with that said, we've put together this outline template for how you should connect with brands and what information you should show them. When you get rejected, don't give up. Below is an example from Aaron Agius of Louder Online. Influencer outreach email template. Easy, right? If funny or quirky works with your brand image, try that. What compensation or reward can you offer them? I had no idea at I could even pitch to brands. Keep in mind which platform you’re using to connect with potential influencers and implement the right formats to create pitches that will actually get a response. – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. The charm effects can be added to the email with the help of a powerful email building tool – drag & drop builder. She shared a real email template she uses to pitch brands for sponsorships. reply rate. For instance, an Instagram influencer was censured for organizing a wedding which was, in actuality, devised solely for the purpose of pitching her pitch deck to brands in exchange for free accommodation, products, and services. Even when using templates, you can tweak them to be more personal. Be sincere by adding the personal touches that you would use in regular business emails to colleagues or acquaintances. Email #10: The Event Invitation Message. 4. deals made. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. Craft your email so that it’s about helping them stay ahead of the curve with early access to your new product/service before it goes public. Builds familiarity with your prospect. Shout outs – Being attributed as an industry expert is one of the greatest shout outs an influencer can get as they receive recognition of their expertise and the ability to leverage your content in their own efforts. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. My name is Kristen and I work for Flex. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together! What information can you give them that will make them trust you enough to work with you? Thinking through these questions and finding answers for them will give you a much clearer idea of what you should say in your outreach email. No one wants to buy from or even read an email from someone who wants to sell them something they didn't ask for. For example, if you are selling environmentally safe beauty products, you cannot use an influencer who promotes products that make use of animal testing. Leave a Comment. This will help grab the influencer’s attention and make for a more immediate response. We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose]. Start your message with what is in it for them. If you’re interested, please email me at [insert email here]. What’s the point of writing an excellent email body if the influencer isn’t … Affiliate programs offer influencers commission or payment based on the number of customers they refer to you. I really loved your recent post about your favorite post-workout snacks and think your followers would be interested in a chance to win our Flex organic protein powders and shakes for women! The three email examples you see here can help you craft a cold email, a slightly less cold email, and a warm email. Need help connecting with the right influencers for your brand? 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