With the Upfluence software, you can find influencers located in specific cities as well, making it ultra-easy to find the perfect influencers to promote your event, store, or any location-specific campaign. You'll also find that a fraction of those who buy your product and fall in love with it will start approaching you ASKING to join your team. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. If you can’t see any, it’s a good bet that the person in question isn’t interested in a partnership of any kind. When qualifying bloggers, it’s imperative to figure out where most of … So even if you do cut through the noise and find a major influencer who is willing to promote your brand, you may find that you’re not able to afford the fee that’s requested. Do a Giveaway. Will joined the GoDaddy EMEA team in 2017, following the acquisition of HEG. Email them directly – Cold emailing has a bad reputation, largely because so many people do it wrong. Here’s how to get in touch with the influencers you want to target. . Step 2: You then have to select the influencers according to … How many retweets/shares/comments/likes/replies does the influencer get per post? How Two Guys With No Experience Bring $700Million in Sales From Influence Marketing, LOOP MARKETING – How to grow your Instagram followers authentically, Upleap Review (2020) – The Instagram Growth Agency, INFLUENCER MARKETING TRENDS AND STATS 2020. Creating great content – If you aren’t selling glamourous products or services, then you can attract the attention of influencers by creating great content. InfluencerBay is the self-service marketing platform where influencers will reach you to promote your product to thousands of followers. However, it works best if what you offer is … Set up two campaigns — the first one for your brand, and the second for your competitor’s brand keywords. Email Marketing. Use this technique to build a relationship with influencers and to get them to promote your product. Clearly, that’s something that you can only do if you understand what issues, topics and people your potential customers are interested in. learn more about creating customer personas in this guide, checking out Buzzstream’s influencer marketing training videos. Buzzstream – Buzzstream has a lot going for it. Use of this Site is subject to express terms of use. You can use tools like HypeAuditor to find out how genuine an influencers followers and engagement rates are, this is essential when selecting the right influencers. Influencer marketing is one of the most native ways to promote your product. A … His secret lies within his extreme, in-depth knowledge of social media platforms and branding development. By subscribing you agree to receive special news and related offers from GoDaddy. CollabFluence. This site uses Akismet to reduce spam. Find influencers who promote your competitors. If they ask a question you can answer from a place of authority, then you can start building a relationship from there. Commenting on YouTube videos and blog posts under your real name is another good way to get their attention. If you want to get the best results, you need to find the right influencer. Today we will show how you can use our influencer marketing platform to find these influencers who could promote your product. Find out some of the best ways in which influencers help the brands they promote. One of the most popular methods of outreach is to use popular influencers to share our products with their audience. You already know that email marketing can be a very effective tool for converting … People love getting things for free. His secret lies within his extreme, in-depth knowledge of social media platforms and branding development. Step 1. How to get Instagram influencers to promote your product If done correctly, influencer marketing works miracles in terms of raising brand awareness, generating leads, and increasing sales. So now you go and search for influencers who have similar audience. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche Click & Tweet! By using this site, you signify that you agree to be bound by these Universal Terms of Service. This goes for any sort of marketing but – you need to fully understand who your customers are before you put your product out there. Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. Buzzsumo – Buzzsumo is focused on identifying popular content and the people who share it, which also makes it great for finding influencers. When the perfect influencer matches up with you, success is almost guaranteed. They are most likely going to be fashion influencers, since a lot of younger people follow them. 3. But just having followers isn’t enough – you need to make sure the followers are engaged. Brands, looking to authentically promote their products to consumers, have leapt onto the influencer marketing bandwagon. Especially if your product or services are only offered in certain countries, you’d need to find influencers who are located accordingly. Top 5 Influencer Marketing Tools for Content Promotion Ninja Outreach. You need to offer something in return. HypeAuditor – Tool to Find Influencers on YouTube Price: Starts as low as $99 per month Following these three steps will help you avoid wasting your time trying to attract the attention of influencers who were never going to be interested in working with you anyway. Register or log in to Heepsy. Why? When they do endorse some product, their followers respond very, very well. You can run keyword-based searches for social media profiles, blogs and websites, and when you do you’ll get a whole load of metrics that will help you decide if the person behind them is a good match for your campaign. The biggest challenge is usually to find influencers … But the chances of that happening, even if you ask for an endorsement, are slim. it's a clear win. You can also find influencers on Netflix because online movie streaming is already getting more and more popular. Influenex is all free influencer marketing platform which provides a platform for you to find, analyze, and manage Youtube influencers in one place. He covers all aspects of digital marketing, from SEO to email, for the GoDaddy UK blog. Not only are they more likely to be more interested in working with you, and more affordable than their more famous counterparts, they’ll also allow you to more precisely target your influencer marketing campaigns at your potential customers. BuzzSumo – Best Free Social Media Tool for Business Here you can fill in a couple of fields. The best way to do this is by creating customer personas – each persona will give a general overview of one group of customers that you’re trying to attract and will generally include things like: age, gender, occupation, interests, and other relevant demographic information. The first thing you need to do is log in to Heepsy. Don’t always be looking to “strike deals”, sometimes simple & friendly interaction with free value can lead to a much better “deal” than the one you’d make as a business proposition. If it’s really good and they appreciate it, they will give you a free shout-out. Price: Free and paid options starting as low as $299 per... 3. According to a Technorati’s Digital Influence Report, 86% of influencers have a blog and 52% operate multiple blogs (2-5). It also offers a platform for contacting, and monitoring your contacts with, potential influencers. Engage on social media – This technique is unlikely to work for big influencers, but talking to small/medium-size influencers is a good way to get their attention. If you know and understand your product well enough, and if you have some sort of useful data to help, it won’t be too hard to study your customers. This practical multi-functional tool... BuzzStream. Reach Out to Influencers. And if you haven’t tried, perhaps you’re struggling to think of how you’d even begin to find people who might want to promote you. There are many ways to find influencers to promote your products and help increase your Amazon sales. All products fall under some categories / niches, and yours is no different. Although it lacks the influencer outreach platform that makes Buzzstream super useful, Buzzsumo is still a very useful tool. JAKE PAUL’S “FINANCIAL FREEDOM” IS A SCAM. Another option is to create a custom promotional code that your consumers can use. Product giveaways – Asking people to use and review your product has always been a popular way to get attention, and it works with influencers. On the other hand, all most all the followers of the vlogger are likely to be interested in gaming in some way. Sometimes, influencers with 20.000 followers will bring better results than those with 50.000 followers – for less money too! However, it’s not enough to simply find an influencer who seems like a good fit. Now all you have to do is find the right influencer with similar audience to what your customers are and reach out to him/her. 2-minute overview CREATE MY CAMPAIGN FOR FREE TRY OUR INFLUENCER SEARCH ENGINE Influencers promote your brand with Influence Marketing has been on a rise recently and a lot of people are getting into it. We’ve covered the basics here, but for a deeper dive you should strongly consider checking out Buzzstream’s influencer marketing training videos. With so many potential influencers out there it can be hard to sort through the chaff and find good people to partner with. Once you understand what your potential customers are interested in, you can then start to look for people who already have their attention when it comes to those particular topics. You must think about how a person will find your product when promoted by a blogger. They may promote your product for free in exchange or for a discount. True, Philip Schofield might have more reach overall, but how many of the people he reaches will be interested in buying a gaming-related product? You can also filter them based on category. Usually the younger generations of ages 20-40 because they want to stand out and be unique. They will see how easy it was for to sell them using influencers that it will be a no-brainer for them to want to sell it themselves. Influencer platforms like SocialElite are the easiest way to find the best matching influencers who will endorse your products and make you $$ at the same time. INFLUENCER LICKS TOILET SEAT FOR “CORONAVIRUS CHALLENGE”. If you’re planning to offer money in exchange for product promotion, you need to make sure that you and the influencers you pay follow relevant advertising regulations. However, it works best if what you offer is something interesting and unique – you’re unlikely to get much interest by offering something commonplace such as a basic doorbell for review. You can find industry-specific influencers … Influencers expect compensation and it’s an important part of social … Copyright © 1999 – 2021 GoDaddy Operating Company, LLC. And this is the most ideal influencer for you in combination with other steps. For example, Scrunch is an easy to use platform which enables you to find micro-influencers quickly. If you’re serious about influencer outreach and have the budget to spend, you may want to use both these tools together. Aim for content that makes people think, or instils strong emotions in them.  You can find a guide to creating great content here. The tricky part is identifying them and then convincing them to work with you. Another way to find micro influencers is to use influencer databases - some are free, simple and easy. How to Find Amazon Influencers. But you aren’t limited to using major influencers for your campaigns, and in fact it probably makes more sense for you to target smaller influencers. Search using brand- or product-related hashtags as well. In an ideal world, a celebrity megastar with millions of followers would endorse your brand without even asking. Now that you understand how to find the right influencers to work with, this brings us to the next step. How to find influencers to promote products Step 1: Know Your Customers Inside & Out. Since they’re following influencer who focuses on watches, they won’t mind the ad whatsoever. There are hundreds of potential influencers out there who  are a good match for your business and would, in the right circumstances, be willing to promote it. Leverage Search Engines to Find Potential Influencers. HypeAuditor Review – The best fake follower checker for Instagram, FAMEBIT REVIEW: The Influencer Marketplace For YouTubers, 5 Reasons to Use YouTube Influencers to Endorse Your Brand, What Can We Learn From The Best Youtube Influencers, Top 4 Most Profitable Niches for YouTube Influencers, 4 Steps to Dominate The YouTube Algorithm, Fan Subscriptions: Have Your Content Funded by Your Facebook Fans, A Solution For The 4 Biggest Challenges with Influencer Marketing. They simply don’t want to annoy their audience with products and prefer to keep their authenticity. With image-based Instagram, eclipsing other social media platforms. Seeing what kinds of content are popular among the influencers you want to target will also help you to understand the kinds of content you should be using to reach people. Tom is a professional marketing and growth manager who enjoys working with influencers and small businesses, helping them create & grow their unique brand. You can do this by asking for feedback on future content you’re planning, ensuring that they’re happy with your product/service if they’re using it, and by sharing their content with your audience too. What matters is not the follower count, but their connection with their followers. An active following: If you’re targeting smaller influencers you’ll probably be looking for a follower count of between 1,000 and 10,000. Want to find influencers to help promote your business? Upfluence is a full-scale influencer platform, offering a well-rounded set of features. The hard part is finding content creators and social influencers to promote our products. In this guide we’ll look at how to identify potential influencers, and how you can form a successful partnership with them. Let’s have a look: 1. If you’ve already put some time in engaging with people on social media before you email them, then they’re more likely to be receptive to whatever request it is you’re making. If they have better connection with their audience, they’ll have more engagement on their posts and their followers will trust them way more. Using the hashtag #LiveLaCroix, the brand has encouraged influential individuals to … They also provide the added bonus of statistical data on the influencers too. They may even be willing to do endorsement for you, but only after you’ve given them something in the beginning. The trouble here is that lots of people are creating content online, so whatever you create needs to be truly special. Talk About the Compensation. Because of this, it’s a good idea to invest in at least one tool to help find relevant influencers. You can learn more about creating customer personas in this guide. This technique has worked fairly well for LaCroix sparkling water. If you’re sending out a template email to hundreds of influencers you don’t know asking them to share your latest video then you’re going to annoy people and you’re going to be ignored. That $500-$1000 or whatever it may be to get Sommer Ray to promote your new fitness product in a post on her page is a significant upfront cost. Aim to cultivate long-term partnerships with influencers rather than just using them for a one-shot campaign. But a handcrafted email asking someone what they think of your latest video is a good way to build a relationship – and you’ll hopefully get constructive feedback and maybe even a share. That’s great! With a … Maybe they don’t wait to be paid money for endorsing your product, but you can still send them your product for free – with no obligations. When you have answers to these questions, you have your customer profiles pretty much on lock down. Offering a cash incentive – Some influencers are willing to endorse brands for money, and it may well make financial sense for you to take them up on this opportunity. Here are a couple you should consider. Find influencers that talk about your competitors The next strategy is to find influencers who talk about your competitors. Look for retweets/shares/links that promote other people’s content. When it comes to spending money for advertisement, everyone wants the best bang for their buck. Avoid influencers that are willing to promote anything.. First, it’s important to know that there are an … Both Buzzstream and  Buzzsumo have in depth guides to help you make the most of their tools, but we’ll cover the basics of identifying influencers here as well. Here are some techniques you can use to encourage influencers to work with you. You could even find fashion Influencers who focus only on showing off their watches – this would be the ideal scenario for you. But how do you get them to endorse you? After you’ve found a couple of influencers relevant to your niche, it’s time to analyze them separately and figure out which one is the best. Follow your chosen influencers on social media channels, make comments on their posts, and engage with their conversations. BuzzStream is one of the best-known blogger outreach tools. Influencers are unlikely to promote your business simply because you ask them. And who buys trendy watches? You need to offer something in return. Once you’ve identified potential influencers, investigate them … The best way to do this is to look at their engagement rate, and no – numbers don’t always mean everything. = Successful marketing campaign. They are simple, easy to use and most importantly – they work! Click here to find more about the best influencer platforms for your business. Bloggers. BuzzSumo is one of the most... 2. Previously, he has worked in online journalism and also conducted online marketing campaigns for a number of well-known brands. HOW TO BOOST YOUR INSTAGRAM ENGAGEMENT EASILY! Once you find the influencers you need, you can interact with them. There are two ways this can happen: Google search or social media. Of course, these techniques alone aren’t enough to get influencer’s attention. 5 Reasons to Use Twitch Influencers to Promote Your Brand or…, 8 Ways Influencers Can Make Money Streaming On Twitch, Top 5 Twitch Influencers to Follow and Learn From, Here’s How Much Money You Can Make as Twitch Influencer, 6 Epic Ways To Grow Your Twitch Channel & Become a…. Should Businesses Still Use Facebook For Advertising? Aim for long term partnerships – Getting an influencer to mention your product once is good, but getting them to mention it over and over again is far better. All sorts of brands, and create a custom promotional code that your consumers can use to promote product... You in combination with other steps matches up with you, success almost! Posts under your real name is another good way to get them to work with your influencers to promote product... 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